Hair is composed of solid, wrapped peptide chains which are folded into a strong keratin hair base. With healthy hair, this base is strong and flawless. However, damaged hair shows all sorts of irregularities in the keratin layer. You are invited to your best friend’s wedding and your hair looks lifeless, worn out and dull. Very damaged hair indicates that smaller hair damages accumulated over time resulting in an overall huge damage. Maybe you combed your hair roughly with styling combs, dried your hair for too long and too close to the hairdryer, used too many curling or straightening devices, or have undergone chemical treatments such as colouring, bleaching or permanent waves.
Maybe your hair is exposed to stress and an unbalanced diet on a daily basis?
It is time to take care of your damaged hair. Surprise it with a clarifying shampoo. Certain ingredients in the shampoo regenerate damaged hair, thus saving a possibly doomed “bad hair” night out. Gently massage the shampoo into the hair and scalp. This prevents tangling and makes it easier to comb wet hair. Using a conditioner after every shampoo wash is now mandatory! Gently dry the hair. Wrap the hair in a towel before gently combing it with a wide-toothed comb.
Using a clarifying shampoo for deep cleaning removes deposits from shaping products, and the hair becomes fluffy, silky and is more accommodated to care treatments and reconstruction. Due to these reasons, it is good from time to time to use a shampoo for deep cleansing. Regular hair treatments bring life back to lifeless hair. They give the hair more volume and shine, making it suddenly more enchantingly supple. The comb easily goes through the hair. For a small amount of care, you receive a great amount in return.
New generation hair treatments contain liquid substances which rebuild the hair structure. These substances restore damaged hair from within, fill strand cracks, reduce damages and reduce hair breakage. Hair treatments also do magic for the outer part of the hair. A thin layer lines the hair cuticles, which are often not in their natural state due to rough treatment and chemicals. After the treatment, the hair is ready for shaping. There are no more tangled strands that would hinder your efforts in shaping the desired hairstyle. And the best part of it all is the hair’s beautiful shine after the treatment. Enjoy!